Video “Shoot Day” is Here! How to Maximize Your Big Day April 25, 2018

“Shoot Day” is just what it sounds like – the day when the cameras, crew, actors and everyone else involved shows up to actually film your video. While your video team strive for a seamless experience on-set, that is because they are professionals who do this every day and can make it look easy.

You, as a client however, may or may not have ever done this before, and might not be aware that you can play a role in making your Shoot Day incredibly productive – or not.

The Most Important Team on Your Video Project is YOUR Team April 19, 2018

In the agency world, it is sometimes tempting to believe that if our clients left us alone to give them our best work, we could deliver big results, have more fun, win awards and become the envy of our competitors. It is not unusual for a group of creative people to believe that everything is better when they are unleashed to let their creative energy change the world according to their imaginations.

How to Get the BEST from Your Video Agency April 05, 2018

Hire a Partner, Not a Vendor

If you’re a Marketing Manager, Marketing VP or in a similar role, it is likely you have experience working with all kinds of service providers. Depending on your work style, budget, and personal preferences, you might have worked with each provider to create every individual piece of your offering. Or you might have worked with a full-service agency that took the lead and coordinated the creation and integration of all the pieces for you.

More than your work style, the label you give service providers is an indicator of how successful you are. Is your service provider:

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