Writing a Script – It May Not Be Your Job Either May 17, 2018

The skills required for shooting and editing a professional video are generally recognized by most people as something not easily emulated without training, experience and professional equipment.

This does not mean there are not examples of fantastic work done by amateurs using home video options or even their phones. For the most part, the marketing professionals we work with know the value of having a professional team to create the best visual representation of their brands, even with the accessibility of quality equipment to anyone who wants to try it out.

The Teleprompter - Friend or Foe? May 09, 2018

In recent years, the ubiquitous teleprompter has often been in the news during political campaigns as it has somehow gotten caught up in a modern definition of machismo that demands the teleprompting politician be belittled by their hopeful challenger.

As we have seen when that challenger succeeds in displacing their rival, however, the teleprompter somehow remains on the scene as a trusted tool.

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