The Digital Age Wasn’t the End of TV Advertising, But the Beginning of “Video Everything”

Video Marketing Trends

Twenty years ago, as the larger implications of the internet age became apparent, it was pretty common in the industry to hear about “the end of TV ads”. Websites and email were pretty amazing things…so much so it was

6 Essentials for Producing an Effective Marketing Video

Video Production Product Release How To

There are many ways to define what a great video could be. It can be defined that way in the eye of the viewer, the sales it generates, the buzz it creates, etc. But making a video can be like planning an elaborate

What Difference Does Video Budget Make?

Video Production Budget Planning

We’ve all seen all kinds of video quality out there…and if we think about videos that have resonated or impressed us, there are all kinds of levels of perceived quality that come from the way it is shot, the script,

Developing a Video Content Plan – Preparing for Next Year

Product Release Planning

You may already be deep into planning for next year. In fact, you may have a budget, a set of detailed objectives and some early prep work already in motion too. Whether you are that far ahead or not, one thing we see

The Quick and Easy Holiday Video You Need

Video Production How To

The office holiday season is just as hectic as it is at home. In addition to year-end pressures to meet targets and develop plans for next year, there is a social aspect that grows in significance. These include