6 Essentials for Producing an Effective Marketing Video

Video Production Product Release How To

There are many ways to define what a great video could be. It can be defined that way in the eye of the viewer, the sales it generates, the buzz it creates, etc. But making a video can be like planning an elaborate

Developing a Video Content Plan – Preparing for Next Year

Product Release Planning

You may already be deep into planning for next year. In fact, you may have a budget, a set of detailed objectives and some early prep work already in motion too. Whether you are that far ahead or not, one thing we see

3 Tips to Maximize the Value of a Video Budget

Video Production Product Release Budget

In many cases, the desire to make a video is a shortsighted goal. There is a LOT of potential content that could be produced from a single video shoot. A small garden full of vegetables should get you more than one

Writing a Script – It May Not Be Your Job Either

Product Release How To Scripts

The skills required for shooting and editing a professional video are generally recognized by most people as something not easily emulated without training, experience and professional equipment. This does not mean

The Teleprompter - Friend or Foe?

Video Production Product Release How To

In recent years, the ubiquitous teleprompter has often been in the news during political campaigns as it has somehow gotten caught up in a modern definition of machismo that demands the teleprompting politician be